Privacy policy
Privacy Policy
Effective date: September 9, 2026
This policy explains what personal information Elite Tokyo Tours collects, why, who it is shared with, and the choices you have. Elite Tokyo Tours is a brand operated by Alpha Engine GK, a Japanese limited liability company. When this policy says "we", it means Alpha Engine GK.
We collect only what we need to answer your inquiry, plan and deliver your travel, take payment and meet our legal obligations. We do not sell personal information, and we do not send marketing newsletters.
1. What we collect
When you send a bespoke journey inquiry: your name, email address, an optional WhatsApp number, your travel dates or whether they are flexible, party size and the ages of travelers, the interests you select, food preferences, dietary requirements, and anything you write in the details field.
When you complete the second planning questionnaire: whether this is a first visit, the occasion, preferred pace, walking level and notes, guiding preferences, hotel status and hotel names, places to avoid, landmarks and shopping interests, reservation preferences, cultural interests, and how important food is to the trip.
When you book a day tour: your name, email address, phone number and billing details; the tour, date, start or pickup time, pickup location and options you choose; flight numbers and flight times for layover and departure tours; and whether child seats are needed. Card details are entered directly with the payment provider at checkout. We do not see or store full card numbers.
When you contact us: whatever you include in a message sent through the contact form, by email, by WhatsApp or through Instagram.
If you create a customer account: your login details and order history.
Automatically, when you use the website: your IP address, device and browser type, the pages you visit, the site that referred you, and cookies as described in section 5.
Sensitive information. Planning a trip well sometimes involves information about dietary rules, religious observance such as kosher or halal requirements or Shabbat, health, mobility or family circumstances. You provide this voluntarily. By providing it, you agree that we may use it to plan and deliver your travel and share it with the providers who need it, such as a restaurant preparing a kosher meal or a driver arranging step-free access. We ask only for what is needed, and you may leave any of these fields blank, although some arrangements cannot be made without them.
2. How we use it
- To reply to your inquiry and plan your journey or day tour.
- To make reservations and deliver the services you have booked.
- To take payment, issue receipts and process refunds.
- To communicate with you about your trip by email, WhatsApp or phone.
- To meet safety and operational needs, such as child seating, accessibility and flight timing.
- To keep the records that Japanese tax, accounting and company law require.
- To protect the website and our inbox from automated abuse.
- To measure whether our advertising leads to inquiries and bookings, and to improve the website.
3. Who we share it with
Providers who deliver your travel. Guides, drivers, hotels, restaurants, venues, transport operators and other providers receive only what they need to deliver their part of the trip, such as names, party size, arrival times, dietary requirements and mobility needs.
Services we use to operate. Shopify hosts the website, checkout and customer accounts and processes orders. Payment is handled by Shopify's payment partners and, if you choose them, by Shop Pay, Apple Pay or Google Pay under their own policies. The inquiry and planning forms are checked for automated abuse by Cloudflare Turnstile and delivered to our inbox by Cloudflare and the email delivery service Resend. Google Tag Manager and a Google Ads conversion tag run on the website. If you message us on WhatsApp or Instagram, Meta processes those messages under its own policies. Our email is handled by our email provider.
These services may store and process information outside Japan, including in the United States and Canada. We choose providers with recognized security practices and contractual commitments about how they handle data.
When the law requires it, or to protect the safety or legal rights of travelers, our team or others.
We do not share personal information with data brokers or sell it to anyone.
4. How long we keep it
We keep inquiry and planning information for as long as it is useful for your trip and any follow-up, and then delete or anonymize it. We keep booking, order and payment records for as long as Japanese tax, accounting and company law require. Messages stay in our inbox or on our phone until they are no longer needed. A customer account stays open until you ask us to close it.
5. Cookies and website measurement
Shopify sets cookies that the store needs to work: your cart, checkout, login, security and preferences. Google Tag Manager and the Google Ads conversion tag set cookies and may use advertising identifiers so that we can see whether an advertisement led to an inquiry or booking. Cloudflare Turnstile uses your IP address and browser signals to confirm that a form was submitted by a person.
You can control cookies in your browser settings, manage Google advertising personalization at adssettings.google.com, and use Google's browser add-on to opt out of Google measurement. Blocking cookies may affect checkout and account features.
6. Your rights and choices
Under Japan's Act on the Protection of Personal Information you may ask us to disclose the personal information we hold about you, correct or add to it, delete it, or stop using it or sharing it with third parties. If you live somewhere with additional privacy rights, such as the European Union, the United Kingdom or California, we will honor those rights where they apply.
To make a request, email info@elitetokyotours.com from the address you used with us, or tell us how we can confirm your identity. We will respond without undue delay. If you withdraw information we need for an arrangement, that arrangement may no longer be possible, and we will tell you if so.
7. Security
We protect personal information with HTTPS on the website, the security controls of the platforms we use, bot protection on our forms, and by limiting access to the team members and providers who need it. No method of storage or transmission is completely secure, and we cannot guarantee absolute security.
8. Children
The website and our services are intended for adults booking travel. We collect the ages and needs of children only from the adult planning or booking on their behalf.
9. Changes to this policy
When we change this policy we will post the new version here with a new effective date.
10. Contact
Elite Tokyo Tours
Operated by Alpha Engine GK
Email: info@elitetokyotours.com
Further company details, including the registered address and representative, are available on request.